brand brainstorm

Your brand. Uncovered.

Simply put, brainstorming is the first step a Brand must take to find its Identity.
There are many tricks and techniques that can be used to facilitate a successful creative brainstorm, and the product or service you are bringing to market will help identify the best route to take.

However, the first step is always inspired by ideas from everyone in the session and should saturate the 5 w’s. Who – What – When – Where – Why.

After these ideas hit the page or the wall, step 2 is to drill down – narrowing, refining and finding more nuggets that mean something.

Step 3 is a rinse and repeat of step 2 until the soul of your brand begins to emerge, along with a glimmer of a few important How’s…

How it fills a void in the market… How to introduce it to the market… How it helps people… How it makes money.

It makes good business sense to have someone lead this process who can spot the ideas that stand out and knows how to refine them, to begin building stories, emotion and a need that create paths for success in the market.

Dig here to contact me.

Big or small – B2B, B2C – oodles of B’s – none of the BS.