Wording and Copywriting

Your brand. Revealed.

Need words? That sell? I’m pretty darn good at that after 10+ years.

From freelance to agency to broadcast and a natural sales ability too, I help Brands find their strengths, identity and voice.

Collaborative Partnership | Verbal Strategist | Brand Copywriter |

• Brand copywriting and consultations
• Company brand story
• Motto, taglines, slogans
• Captions, headlines, banners
• Mission and vision statements
• USPs, company values, business names
• Brand advertising scriptwriting
• Brand or product naming

 

What the AI, ChatGPT and Google?

We don’t mind washing machines, dishwashers and other technology that lighten our load, so why shouldn’t we use AI, ChatGPT and Google? These are great tools to generate ideas!

You wanna sound legit though, right? If you think they can uncover your unique message and identity, think again.

• Did those tools produce results that made you jump out of your chair with excitement? You know, that big kapow gut feeling?
• Was it simply genius?
• Or was it simply the quickest way to get onto your next task?

Words matter.

Therefore, if we assume your customers will still be humans… these results will need refinement, so don’t waste your marketing dollars by using these at face value.

Also, if every brand does this, won’t they all start to sound the same?

Messages that landed and stayed relevant for decades weren’t created by technology or robots with no human emotion.

‘Just do it’ has been alive for decades and continues its successful journey today.

… ‘nuff said.

Ready for your big dig? Dig here to contact me.